Digital PR Archives - Meritus Media
More Than PR: How Meritus Media Combines Traditional Strategy with Digital Power
by Chris Abraham Meritus Media is hard to put in a box, and that’s intentional. We’re not just a PR agency. We’re not just a design studio or a web shop. And we’re definite
Where PR Meets Digital Strategy
by Chris Abraham Over the past two decades, I’ve seen trends in digital marketing come and go, some promising quick wins, others chasing shiny objects that didn’t last. But one
AI in PR: How Sentiment Analysis Strengthens Brand Reputation
The Role of AI in Modern PR Public relations has changed dramatically over the years. Social media, review sites, and online discussions have given consumers more power than ever.
Branding: The Foundation of Every PR and Marketing Strategy
Branding isn’t just about having a great logo or catchy tagline—it’s the foundation of all your PR and marketing efforts. Without a strong brand, even the most well-executed
Brand Authority: The Critical Role of Earned Media
Brands face an intricate challenge: building and sustaining trust with their audiences. Why is trust so essential? It directly impacts consumer confidence, fostering loyalty, boost
Digital PR: A Guide to Modern Brand Communication and Visibility
What is Digital PR? Digital PR is a strategic communication approach that leverages online channels, digital platforms, and content marketing to build brand awareness, enhance on
Why A Digital Marketing Agency Outperforms In-House Teams
The Business Case for Outsourcing to a Digital Marketing Agency Effective digital marketing agency strategies and public relations are non-negotiable for company success. However,
The Intersection of SEO, Content, and Website Performance
Having a strong online presence isn’t just about existing on the web—it’s about excelling in every aspect of digital marketing. The relationship between SEO, content